FAMOUS FOOTWEAR PRIVACY POLICY

Sources of Information

We collect your personal information in the following ways, pursuant to applicable law:

• Directly From You, when you use our engage with our websites or mobile applications, shop with us, register for an account, contact us, respond to a survey, sign up to receive emails, text messages, and/or postal mailings. For example, we collect and record information and content you provide to us over the phone, email, or online chat  or when you communicate with us using any other service of communication method.
• Through Our Use of Cookies and Other Automatic Data Collection Technologies, when you visit our websites, open or click on emails we send you, or interact with our advertisements. We or third parties we work with automatically collect certain information using technologies such as cookies, web beacons, clear GIF, pixels, internet tags, web server logs, and other data collection tools. For more information, please see the "Cookies and Similar Tracking Technologies" section below.
• Through in-store and other offline technologies. In some cases, we record customer service calls for quality assurance. We also use Closed Circuit Television or CCTV in our stores for safety, security, fraud, loss prevention, and operational purposes.
• From Our Third Party Partners, including from third parties that we have partnered with to provide you the products and services that you have requested from us.
• From Other Sources, we may obtain information about you from other sources, such as data analytics providers, marketing or advertising service providers, fraud prevention service providers, vendors that provide services on our behalf, or publicly available sources. We also create information based on our analysis of the information we have collected from you.
• Famously You Rewards® Credit Card: If you apply for and/or use a Famous Footwear branded credit card, we may receive basic identifying information, payment information, demographic data, and information regarding products or services you have purchased, returned, or exchanged, from the credit card issuer.
• Additionally, if you have given Famous Footwear permission to store your payment information, your credit card issuer may provide us with updated payment information (including credit card number and expiration date) in connection with the credit card issuer’s account updater service. We use this information to perform our contract with you. The credit card issuer’s use of your information is not governed by this privacy policy, but by their own privacy policies.

Disclosures of Information

In addition to the specific situations discussed elsewhere in this policy, we disclose information in the following situations:

1. Affiliates. We may disclose your information to our corporate affiliates (e.g., parent company, sister companies, subsidiaries, joint ventures, or other companies under common control) to provide you with our products and services.

2. Acquisitions. If another company acquires our company, business, or our assets, we will also disclose your information to that company, including at the negotiation stage.

3. Other Disclosures with Your Consent. We may ask if you would like us to disclose your information with other unaffiliated third parties who are not described elsewhere in this policy.

4. Compliance with Law or Other Legal Process. We may disclose your information in response to subpoenas, warrants, or court orders, or in connection with any legal process, or to comply with relevant laws. We may also disclose your information in order to establish or exercise our rights, to defend against a legal claim, to investigate, prevent, or take action regarding possible illegal activities, suspected fraud, safety of person or property, or a violation of our policies, or to comply with your request for the shipment of products to or the provision of services by a third party intermediary.

5. Public Forums. You may have the opportunity to post comments, or reviews, in a public forum. If you decide to submit information on these pages, that information may be publicly available.

6. Partner Promotion. We may offer contests, sweepstakes, or other promotions with third party partners. If you decide to enter a contest, sweepstakes, or promotion that is sponsored by a third-party partner, the information that you provide will be shared with us and with them in order to carry out the promotion. A third-party partner’s use of your information is not governed by this privacy policy.

7. Service Providers and Contractors. We may disclose your information to service providers and contractors for processing for a specific business purpose on our behalf. Among other things service providers and contractors may help us to administer or host our website, assist in daily business operations, provide professional services, distribute communications, manage promotions, provide data analytics and logistics, operate advertising and marketing campaigns, conduct surveys, provide technical support, process payments, host or store data, assist with fraud prevention, and assist in the fulfillment of orders.

8. Third Party Applications/Websites. We may disclose customer information (including personally identifiable information) with certain companies, including Rakuten Advertising, who may track user activity when you interact with our websites. The collection and use of this information is subject Rakuten’s privacy policy. We have no control over the privacy practices of websites or applications that we do not own.

9. Social Media Platforms and Advertising Networks. If you interact with us on social media or use features such as plugins, widgets, or and other tools made available by social media platforms or networks (including Instagram, Facebook, Twitter, Google, YouTube, and Pinterest) in connection with our websites or mobile applications, the relevant platform/entity may collect or have access to your personal information. This information is disclosed for analytics and targeted advertising purposes. For more information about the privacy practices of those social media platforms, please review the privacy policies and settings of the social media platforms and networks that you use.

10. Our Credit Card Provider. We may provide you with offers to apply for our Famously YOU Rewards® Credit Card. We may use information from your customer account to facilitate your request to apply, pre-populate your online application, or send you a pre-approved credit offer. This and any other personal information you provide in connection with your application may be provided to the credit card issuer and is subject to credit card issuer’s privacy policies. As part of applying for credit, you may be asked to provide a government identification number, such as your social security number, national identification number, or driver’s license number. We do not retain this information. Please review all applicable terms and conditions.

11. De-identified Personal Information. We may disclose or use aggregated or de-identified data for any lawful purpose. De-identified information is generally not considered to be personal information under applicable laws.

Your Privacy Choices

You can make the following choices regarding your personal information:

1. Promotional Emails. You may choose to provide us with your email address for the purpose of allowing us to send newsletters, surveys, offers, and other promotional materials to you as well as targeted offers from third parties. You can choose to stop receiving promotional emails by following the unsubscribe instructions in e-mails that you receive or by changing your preferences in your account. We will remove your name from our mailing lists after receiving your request within the timeframe permitted by law; however, you may still receive mailings that had been initiated prior to your name being removed. If you decide not to receive promotional emails, we may still send you transactional communications such as messages related to your account, order fulfillment, product ratings, or other service-related communications.

2. Promotional Mailings. If at any time you do not want to receive offers and/or promotional mailings from us you can remove yourself from our mailing lists by emailing us at privacyrequests@caleres.com with "NO SNAIL MAIL - Famous Footwear" in the subject line along with your name, address and zip code. Please note that our mailings are prepared in advance of their being sent. Although we will remove your name from our mailing list after receiving your request, you may still receive mailings from us that had been initiated prior to your name being removed.

3. Promotional Text Messages. If you receive a text message from us that contains promotional information you can opt-out of receiving future text messages by replying "STOP."

Your Privacy Rights

Residents of certain states have additional privacy rights, as outlined further below. Exemptions may apply. Please note that many of the below are subject to exceptions and limitations. Your rights and our responses will vary based on the circumstances of the request. If you choose to assert any of these rights under applicable law, we will respond within the time period prescribed by such law.

Consumer privacy rights for residents of these states may include:

1. Right to Delete. You have the right to request that we delete the personal information we collected about you. Typically we retain your personal information for the period necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. If required by law, we will grant your request to delete information. However, when we delete personal information it will be removed from our active database, but it may remain in archives where it is not practical or possible to delete it. In addition, we may keep your personal information as needed to comply with our legal obligations, resolve disputes, and/or enforce any of our agreements. To submit your Request to Delete please visit our Delete My Information Center, contact us at privacyrequests@caleres.com or call us at 888-869-1053.

2. Right to Correct. You have the right to request to have inaccurate information about you corrected. We rely on you to update and correct your personal information. Our website allows you to modify or delete your account profile. Note that we may keep historical information in our backup files as permitted by law. If our website does not permit you to update or correct certain information contact us privacyrequests@caleres.com or call us at 888-869-1053.

3. Right to Opt-Out of Sales and Sharing. You have the right to opt-out of our sale or sharing as defined under applicable law or targeted advertising of certain person information. Our use of cookies or other tracking technologies may be deemed a "sale" or "sharing" under applicable law (in this context "sharing" means cross contextual behavioral advertising or targeted advertising) of personal information. As such, you can opt out of our use of tracking technologies and cookies by using this link Do Not Sell or Share My Personal Information

• The following categories of personal information disclosed are considered "sale"/ "sharing" under applicable law: direct identifiers, internet or other network activity information, and geolocation data.
• The following categories of third parties to whom personal information was disclosed are considered "sale"/ "sharing" under applicable law: social media platforms and ad networks.

4. Right of Non- Discrimination. We do not discriminate against individuals who exercise any of their rights described in this Privacy Policy, nor do we retaliate against individuals who exercise these rights.

5. Right to Know. You have the right to request access to the personal information we hold about you, along with other information such as the purposes of the processing, the recipients or categories of recipients to whom the personal information has been or will be disclosed, the sources of the personal information, retention, and transfers of personal information. If required by law, upon request, we will grant you with reasonable access to the personal information that have about you. Where required by law, we may also transfer a machine-readable copy of your personal information to you or a third party of your choice. To submit an Access Request, submit a verifiable consumer request by emailing us at privacyrequests@caleres.com or calling us at 888-869-1053.

6. Right to Opt Out of Our Use of Your Sensitive Personal Information (in certain instances and if permissible under applicable law). We do not use or disclose sensitive personal information for purposes other than to provide the goods or perform the services you have requested or as otherwise authorized by applicable law.

7. Revocation of Consent. Under certain state laws, you have the right to revoke your consent for processing of personal information. We rely on the processing of personal information that you provide. Therefore, if you revoke your consent for the processing of personal information then we may no longer be able to provide you services. In some cases, we may limit or deny your request to revoke consent if the law permits or requires us to do so, or if we are unable to adequately verify your identity. To revoke your consent, please email us at privacyrequests@caleres.com.

8. Automated Processing. Under certain circumstances, you have the right to object to a significant decision based solely on automated processing (i.e. without human intervention), including profiling, which produces legal effects or similarly significantly affects you, unless that decision is required or authorized by law. To object to such processing, please email us at privacyrequests@caleres.com.

9. Appeal of Decision. You may appeal our decision with respect to a request you have submitted by emailing us at privacyrequests@caleres.com.

Authorized Agent. A person authorized to act on your behalf may make a verifiable request related to your personal information. If you designate an authorized person to submit requests to exercise certain privacy rights on your behalf, we will require verification that you provided the authorized agent permission to make a request on your behalf.

In any circumstances, your request must: (i) provide sufficient information that allows us to reasonably verify that you are the person about whom we collected personal information or an authorized representative of that person; and (ii) describe the request with sufficient detail that allows us to properly understand, evaluate, and respond to it. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

Online Tracking. Some web browsers incorporate a "Do Not Track" (DNT) or similar feature that signals to websites that a visitor does not want to have his/her online activity and behavior tracked. Not all browsers offer a DNT option and there is currently no industry consensus for how to recognize or respond to a DNT signal. For these reasons, Famous Footwear does not currently respond to DNT signals. Famous Footwear will endeavor to recognize commercially recognized opt out signals (e.g., Global Privacy Control). Recognition of this signal will only take place with respect to the device and/or browser that communicates the signal.