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Since 1916, Keds sneakers have represented classic style with their canvas shoes. Their original white Keds sneaker has become an American icon. To this day, women's Keds shoes boast originality and self-expression, while championing timeless style. 2016 marks the brand’s centennial year, celebrating 100 years of fashionable footwear and a passion for female empowerment.
Keds created an American Classic: the first shoe with a soft rubber sole. The original Keds tennis shoe has been a style icon for over ninety years, loved by celebrities and celebrated by well-known magazines. Providing superior quality and comfort, Keds shoes continue to be go-to favorites, attracting recognition by fashion designers, stylists and the industry's foremost editors. Today, a new generation has discovered Keds and continues to embody the true American spirit of this iconic brand.