Known worldwide for top-notch quality, performance and style, and marked by the unmistakable swoosh, Nike sneakers make every step count. Nike took its name from the Greek goddess of victory, and the name has become a self-fulfilling prophecy for the brand, now the number-one athletic footwear brand in the world. Nike shoes have evolved quite a bit from the Nike Waffle Trainer, patented in 1974, and inspired by company co-founder Bill Bowerman’s wife’s waffle iron. Now, shoes like the Nike Legend React and the Nike Flex Contact bring the latest in running and training innovation at affordable prices to athletes of all levels.
Nike has not only revolutionized in the realm of footwear, but also in the realm of advertising and branding. And while the “swoosh” logo is now arguably one of the most iconic brand symbols in the world, it had a very humble beginning. The logo was designed by a student at Portland State University, who had met Nike co-founder Phil Knight by chance. She was originally paid only $35 for the logo, which Knight didn’t even like at first. Its appeal grew on him, and the rest of the world, and as a reward, the company gave the designer stock that is now worth over $600K.
Another integral part of the Nike brand is the “Just Do It” campaign, which was unveiled in 1988. This mantra resonated with customers by linking the Nike brand with success and made them feel like they could be successful too, just by wearing Nike athletic shoes.
You’re in the right place for Nike shoes 2018, boasting the biggest trends of the year for women, men and kids. Find everything from Nike running shoes and athleisure-inspired sneakers to Nike slides and accessories... and get ready to unleash your true potential.