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Rewardrobe Sweepstakes Official Rules

NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.

1. Eligibility: Sweepstakes (the "Rewardrobe Sweepstakes") is open only to legal residents of the fifty (50) United States (including District of Columbia) who are at least eighteen (18) years old at the time of entry and signed up for the Famous Footwear Rewards Loyalty Program. Entries originating from any other jurisdiction are not eligible. Employees of Brown Group Retail, Inc. d/b/a Famous Footwear and its parent and affiliate companies, suppliers as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee are not eligible. Subject to all applicable federal, state and local laws and regulations. Void where prohibited. Participation constitutes entrant's full and unconditional agreement to be bound by these Official Rules and Sponsor's decisions, which are final and binding in all matters related to the Sweepstakes. Winning a prize is contingent upon fulfilling all requirements set forth herein.

2. Sponsor: Brown Group Retail, Inc. d/b/a Famous Footwear, 8300 Maryland Avenue, St. Louis, MO 63105.

3. Timing: The Sweepstakes begins on May 1, 2011 at 12:00 a.m. Eastern Time ("ET") and ends on June 4, 2011 at 11:59 p.m. ET (the "Promotion Period"). Sponsor's computer is the official time keeping device for this Sweepstakes.

4. How to Enter:
Online: During the Promotion Period, visit famousfootwear.com/rewardrobe and complete and submit the registration form including a valid name, email address, Rewards member number, home mailing address, and phone number. P.O. Boxes are not permitted. You automatically will receive one (1) entry into the Sweepstakes.

In-Store: During the Promotion Period, visit any participating Famous Footwear or Famous Footwear Outlet store to enter. Entry into the Rewardrobe Sweepstakes can be completed via a Rewards transaction or new Rewards sign up, which includes a valid name, email address, Rewards member number, home mailing address, and phone number. P.O. Boxes are not permitted.

Limit: Each entrant may enter one (1) time during the Promotion Period. Multiple entrants are not permitted to share the same email address. Any attempt by any entrant to obtain more than the stated number of entries by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that entrant's entries and that entrant, at Sponsor's sole discretion, may be disqualified. Use of any automated system to participate is prohibited and will result in disqualification. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible or misdirected registrations, which will be deemed ineligible and disqualified. In the event of a dispute as to any registration or entry, the authorized account holder of the email address used to register will be deemed to be the registrant. The "authorized account holder" of an email address, is defined as the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Potential winners may be required to show proof of being the authorized account holder.

Winner Determination and Verification: 5. Sponsor's decisions as to the administration and operation of the Sweepstakes and the selection of potential winner are final and binding in all matters related to the Sweepstakes. Potential winner must continue to comply with all terms and conditions of these Official Rules; and winning is contingent upon fulfilling all requirements. Sponsor will randomly select the potential Sweepstakes winner, from all eligible entries received during the Promotion Period on or around June 10, 2011. The potential winner will be notified by phone or email after the date of random drawing. The potential winner will be required to sign and return a mutually acceptable Affidavit of Eligibility, Liability & Publicity Release ("Affidavit"), which must be received by Sponsor within ten (10) days of the date notice or attempted notice is sent, in order to claim his/her prize. If a potential winner cannot be contacted, fails to sign and return the Affidavit within the required time period, or prize is returned as undeliverable, potential winner forfeits prize. In the event that the potential winner is disqualified for any reason, Sponsor will award the prize to an alternate winner by random drawing from among all remaining eligible entries. There will be three (3) alternate drawings after which the prize will remain unawarded.

6. Prize: ONE (1) GRAND PRIZE: The grand prize consists of (A) a Cash prize of $10,000 and (B) one (1) Famous Footwear gift card per month for twelve (12) consecutive months at a value of $100 per gift card.
Grand prize issued in the form of a $10,000 check and Famous Footwear gift cards (one $100 gift card per month for twelve months). Gift cards are valid for one year from date of issue, excluding blackout dates. The gift card is non-transferable or cannot be extended beyond the validity dates, retains no cash value, and includes service charge and sales tax.

Approximate Retail Value ("ARV"): $11,200. Odds of winning the prize depend on the number of eligible entries received during the Promotion Period. No cash equivalent and all prizes are non-transferable. No substitution will be made except as provided herein at the Sponsor's sole discretion. Sponsor reserves the right to substitute the prize for one of equal or greater value if the designated prize should become unavailable for any reason. Winner is responsible for all taxes and fees associated with prize receipt and/or use.

7. Release: By participating, entrants and winners agree to release and hold harmless Sponsor, its parent company, subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies and each of their respective parent companies and each such company's officers, directors, employees and agents (collectively, the "Released Parties") from and against any claim or cause of action, for any loss, harm, damage, injury, cost or expense, whatsoever including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Promotion or receipt or use or misuse of any prize.

8. Publicity: Except where prohibited by law, by accepting the prize, winner grants to Sponsor and its agents the right to use winner's name, image, likeness, photograph, voice, opinions and/or hometown, state, and biographical information for promotional purposes in any media, worldwide, including on the Internet or via wireless application protocol, without further permission, payment or consideration.

9. General Conditions: Sponsor reserves the right to cancel, terminate, suspend and/or modify the Sweepstakes, or any part of it, if any fraud, technical failures or any other factor beyond Sponsor's reasonable control impairs the integrity or proper functioning of the Sweepstakes, as determined by Sponsor in its sole discretion. In such event, Sponsor reserves the right to award the prize at random from among the eligible entries received up to the time of the impairment. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes or to be acting in violation of these Official Rules or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

10. Limitations of Liability: The Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Sweepstakes; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in cellular networks, phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Sweepstakes; (4) technical or human error which may occur in the administration of the Sweepstakes or the processing of entries; or (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant's participation in the Sweepstakes or receipt or use or misuse of any prize. If for any reason an entrant's entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant's sole remedy is another entry in the Sweepstakes, provided that if it is not possible to award another entry due to discontinuance of the Sweepstakes, or any part of it, for any reason, Sponsor, in its sole discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for the prize offered herein. No more than the stated number of prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of prizes as set forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, unawarded, eligible prize claims.

11. Disputes: Except where prohibited, entrant agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the state or federal courts located in St. Louis County or the City of St. Louis, Missouri; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorneys' fees; and (3) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of Missouri, without giving effect to any choice of law or conflict of law rules (whether of the State of Missouri or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Missouri.

12. Entrant's Personal Information: Information collected from entrants will be handled in accordance to the Sponsor's Privacy Policy.

13. Winner List: Winner List requests will only be accepted after the Sweepstakes end date (listed above) and no later than September 10, 2011. For the Winner List, send an email with the following subject line: "Rewardrobe Sweepstakes, Winner List Request," to social@brownshoe.com.

14. Name Removal Notification System: If you would like your name removed from Sponsor's mailing list contact the Famous Footwear customer service department by phone at 1-888-869-1053, by mail at Famous Footwear, c/o Consumer Services, 8300 Maryland Avenue, St. Louis, MO 63105, or online at http://famousfootwear.custhelp.com/app/ask and your name will be removed within 60 days of the request.